Our Blog

Football

March 26, 2021
Inside Atavus: Terrence Wheatley

We take a inside look at our VP of Partnerships, Terrence Wheatley, and his journey through professional football and into Atavus.

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March 10, 2021
Inside Atavus: Kerry Carter

We take a inside look at our Chief Operating Officer, Kerry Carter, and his journey through professional football and into Atavus.

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December 17, 2020
Validating Tackle Mechanics in American Football: Improving Safety & Performance

Abstract: Research has helped to understand the risks of injuries of tackling in American football and rugby; however, approaches to teaching and analysis are not well-documented. Shoulder-led tackling has been proposed as a safer approach to tackling even though data on the effectiveness of safety and defensive performance is limited. Additionally, some have argued that […]

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September 29, 2020
The Only Rule Is It Has to Work

Coaches of all levels speak on their experience with Atavus Football. Atavus Team, Sep. 29, 2020 At the heart of Atavus Football is customer satisfaction. Anyone who has worked with Atavus Football over the years can tell you at least one thing, “It works.” Atavus provides teams, coaches, and athletes with the techniques, drills, and […]

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September 14, 2020
Atavus & Coach Stone Football Team Up With Gridiron Australia To Create Coaching Accreditation Program

Gridiron Australia Coaches to Become Atavus Tackling Certified As Part of Coaching Accreditation Program Developed by Coach Stone Football. Atavus Team, Sep. 14, 2020 Atavus, the world’s leading authority on tackling technique, player performance analysis, and coaching consultation, announced today that it has formed a partnership with Coach Stone Football & Gridiron Australia, the governing […]

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May 20, 2020
Yards After Contact: Tackling’s Hidden Secret

Yards after contact are typically considered an offensive stat, but at Atavus we believe they are critical to understanding defensive performance. Adam Minthorne, Feb. 27th 2019 Highlights: Limiting yards after contact (YAC) through effective tackling is fundamental to high-performing defenses. The median yards after contact lost to ineffective tackling in our analysis was 75 yards […]

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May 6, 2020
Welcome to The Atavus Tackle System - Part 3

Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the Track, contact elements do not occur in sequence. Taylor Kempf, Mar. 6th 2020 Contact Phase Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the […]

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May 3, 2020
Welcome to The Atavus Tackle System - Part 2

Not all tackles are the same and not all tackles in similar situations are the same. As depicted in the Tackle Wheel, we analyze four different types of tackles: two positive and two negative. Taylor Kempf, Mar. 3rd 2020 Atavus Tackle Types Not all tackles are the same and not all tackles in similar situations […]

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COMPANY NEWS

August 19, 2019
Atavus Extends Commitment to Texas High School Football for Improved Player Safety

The University Interscholastic League and the Texas High School Coaches Association Sign Five-Year Extension with Atavus to Provide Mandatory Tackling Certification to Texas Coaches John Gallagher, Aug. 19th 2019 Seattle, WA – August 20, 2019 – Atavus, the leader in football coach education and tackling assessment, announced today that it has signed a contract extension […]

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August 8, 2019
Southern Methodist University Football Selects Atavus to Help Improve Tackling Performance and Safety

The Mustangs Bring Additional Focus to Tackling with Shoulder-led Technique, Analysis of Game and Practice Film, and Measurement of On-Field Performance Taylor Kempf, Aug. 8th 2019 Seattle, WA – August 8, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that Southern Methodist University (SMU) football has selected Atavus to provide […]

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August 6, 2019
Central Texas Youth Football League Chooses Atavus to Provide Certification in Safer Tackling Technique

Youth Association Following the Lead of Texas High School Coaches Association and Requiring all Coaches be Certified in Atavus Shoulder-led Tackling by August 31, 2019 John Gallagher, Aug. 6th 2019 Seattle, WA — August 6, 2019 — Atavus, the leader in football coach education and tackling assessment, announced today that they have been chosen by […]

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July 22, 2019
Atavus and The California Youth Football Alliance Raise the Tackling Standard for Youth Football

Partnership with CAYFA Enables Youth Football Coaches to Access Leading Edge Tackling Education and Certification Across California John Gallagher, Jul. 22nd 2019 Atavus, the leader in football coach education and tackling assessment, and the California Youth Football Alliance (CAYFA) today announced a partnership to bring the Atavus Tackle System to youth football coaches in California […]

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July 20, 2019
Georgia Independent School Association Selects Atavus as Official and Exclusive Tackling Certification Provider

Association Helping Lead the Way Toward a Safer Game by Mandating All Football Coaches Successfully Certify on Atavus Tackling Techniques by August 1, 2020 John Gallagher, Jul. 30th 2019 Seattle, WA — July 30, 2019 — Atavus, the leader in football coach education and tackling assessment, announced today that they have been selected by the […]

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July 18, 2019
Atavus Kicks off Statewide Tackling Certification for Texas High School Coaches

Certification to begin in the first-of-its-kind statewide program presented by the Texas High School Coaches Association and the University Interscholastic League Atavus Team, Jul. 18th 2019 In a first-of-its-kind step towards increasing safety among high school football players, the University Interscholastic League (UIL), the Texas High School Coaches Association (THSCA) and Atavus are set to […]

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July 16, 2019
Introducing Atavus Edge

Atavus Edge launches, bringing techniques for more wins and increased player safety to coaches with easy online purchase John Gallagher, Jul. 16th 2019 When Atavus introduced our shoulder-led tackling technique three years ago, our goal was to help coaches prepare athletes to play a safer and more effective game of football. In the early days […]

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MEDIA CENTER

August 19, 2019
Atavus Extends Commitment to Texas High School Football for Improved Player Safety

The University Interscholastic League and the Texas High School Coaches Association Sign Five-Year Extension with Atavus to Provide Mandatory Tackling Certification to Texas Coaches John Gallagher, Aug. 19th 2019 Seattle, WA – August 20, 2019 – Atavus, the leader in football coach education and tackling assessment, announced today that it has signed a contract extension […]

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July 18, 2019
Atavus Kicks off Statewide Tackling Certification for Texas High School Coaches

Certification to begin in the first-of-its-kind statewide program presented by the Texas High School Coaches Association and the University Interscholastic League Atavus Team, Jul. 18th 2019 In a first-of-its-kind step towards increasing safety among high school football players, the University Interscholastic League (UIL), the Texas High School Coaches Association (THSCA) and Atavus are set to […]

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