Our Blog


March 5, 2019
Customer Story: Rutgers University

The Scarlet Knights used Atavus tackling techniques to produce on-field improvements and individual player development. Atavus Team, Mar. 5th 2019 Highlights Reduced lost yards to explosive plays by 70%. Improved team tackle effectiveness by 59%. Allowed 110 fewer points over the season “THE ATAVUS APPROACH IS SAFER, MORE EFFECTIVE, AND LEADS TO BETTER PERFORMANCE ON […]

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February 21, 2019
Customer Story: Rockwall High School

Rockwall High School (TX) used Atavus to bring consistency and focus to their tackling. Atavus Team, Feb. 21st 2019 Highlights Reduced missed tackles by 33.8% over three seasons Made tackling education a priority, appointing a “Tackling Czar” Improved on-field performance with zero tackling-related concussions “I BELIEVE SHOULDER-LED TACKLING IS SAFER, BUT WHAT YOU’LL FIND IS […]

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February 20, 2019
Welcome to the Atavus Tackle System

The two most common transactions in football are blocking and tackling. Therefore, it's no surprise that with increased contact, comes an increased risk for injury. Taylor Kempf, Feb. 20th 2019 The two most common transactions in football are blocking and tackling. Therefore, it's no surprise that with increased contact, comes an increased risk for injury. […]

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February 13, 2019
Teaching Tackling Without Pads

As more and more governing bodies limit the number of full contact practices, coaches need to understand how to make the most of non-contact practices and develop effective tacklers. Taylor Kempf, Feb. 13th 2019 Football players took 19 years to realize that pads might be a good idea. From 1869 to 1888, players opted to […]

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February 5, 2019
Decision Data and The Art of Translation

Using analytics in sports in not a new concept, but data must be translated to be useful in decision making Kerry Carter, Feb. 5th 2019 The convergence of sports and technology, along with the increased availability of information, has driven the appetite of the industry for data and analytics in many forms. Entire industries such […]

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January 22, 2019
History of The Tackle

A brief look at how tackling changed--and was changed by--elements of the game over the past 150 years. John Gallagher, Jan. 22nd 2019 As we approach the 150th anniversary of college football in America—Rutgers vs Princeton in 1869--we at Atavus thought it might be interesting to write about some key developments in our favorite game’s […]

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January 2, 2019
In Texas, the Land of Football, It’s Rugby to the Rescue

The New York Times, Jan. 2nd 2019 ARLINGTON, Tex. — Raymond Kitchen had other places he would rather have been than in a big, empty football stadium at 7 a.m. on a Saturday. But there he was, three days before Christmas, with 450 other high school football coaches, attending a two-hour lecture on tackling at […]

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July 21, 2018
What to Expect from Mandatory Tackling Certification

Atavus is the official provider of tackling certification in Texas John Gallagher, Jul. 24th 2018 When Rex Norris, Jr., takes the stage during this month’s tackling certification event, he doesn’t intend to lecture, and he isn’t going to say you’ve been doing things the wrong way. No, instead he intends to empower you to get […]

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