September 10, 2019

University of Oklahoma Chooses Atavus for Player Safety and Performance in Tackling

Sooners and Atavus Partner on a Three-year Agreement focused on Shoulder-led Tackling Technique, Analysis of Game and Practice Film, and Ongoing Measurement of Player Performance
ATAVUS Tackle System video instruction

Taylor Kempf, Sep. 10th 2019

Seattle, WA – Sept 10, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that University of Oklahoma football has chosen Atavus to provide shoulder-led tackling technique training, game and practice film analysis, and in-season reporting on player, position group, and team performance. The agreement will have Atavus working with Oklahoma coaches and players over three years starting with the 2019 season.

“Raising the standards for our defense includes implementing tackling techniques that increase both player safety and performance,” said Alex Grinch, defensive coordinator at Oklahoma.  “Atavus gives us tools to coach a dominant tackle and measure on-field performance, but they also educate us on doing it safely so our best players stay on the field.”

The Atavus Tackle System is built around a shoulder-led technique that is both fundamentally sound and safer. The goal is to consistently make effective contact, and to maximize power and control while reducing unnecessary head contact.

By purchasing Atavus’ flagship product, Tacklytics™, Oklahoma coaches and players will have access to the most comprehensive system available to help educate, train, and measure results on tackling and defensive performance. 

“Coach Grinch is committed to creating an elite defense at Oklahoma, but also has the health and safety of his players as the highest priority,” said Rex Norris, vice president of football programming at Atavus. “By sharing our tackling expertise with the Oklahoma’s coaching staff, we will help them save time, reduce risk, and improve performance.”

Coaches looking to learn more about how Atavus can help their programs play a more effective and safer game of football should visit

About Atavus

Atavus provides a modern, impactful solution for coaches at all levels of football to improve performance and safety in tackling. Atavus has developed the first and most comprehensive system rooted in technique and fundamentals using innovative, detailed analytics. Atavus measures performance and offers consulting services to provide coaches on-site and remote assessment, coupled with specific tackle plans backed by advanced technology. Learn more at

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