At Atavus, we equip players and coaches with the tools to elevate performance, build confidence, and enhance safety on the field. Centered on a shoulder-led tackling technique, our data-driven approach transforms how football is coached and played.
Originally founded as Serevi Rugby in 2010 and rebranded as Atavus in 2011, our journey began by introducing rugby principles to athletes across sports. In 2015, we became Atavus Football and pivoted our focus to American football, partnering with the Seattle Seahawks to adapt our tackling techniques to the gridiron. During this time, we also collaborated with elite programs like the Washington Huskies and Ohio State Buckeyes.
The Atavus Tackle System™ is built on shoulder-led technique, emphasizing contact with the runner using the near shoulder. Our near-foot, near-shoulder approach removes the head from contact to improve player safety and build confidence in tackling. Our data-driven technique is based on the analysis of over 100,000 tackles and is proven to make athletes safer and play a better game.
Reduce missed tackles and improve performance through data-driven analysis.
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Trusted by over 55,000 coaches across all 50 U.S. states, including the entire state of Texas and 17 countries, Atavus has helped reduce helmet-to-helmet contact by 58% and boost tackling effectiveness by 16% in various programs.
Our team is made up entirely of former players and coaches, bringing together deep experience from the NFL, college football, data science, and leadership. The core team includes Kerry Carter (CEO), Jacob Swilley (Director of Operations), Scott Lawyer (Director of Football Programming & Analytics), and Korey Barnett (Regional Representative). At Atavus Football, we champion tackling innovation by combining shoulder-led technique with cutting-edge analytics to create safer, smarter, and more confident athletes at every level.
The Atavus Tackle System is a shoulder-led, data-driven approach to tackling that removes the head from contact to improve player safety and performance. It's based on the analysis of over 100,000 graded tackles.
More than 55,000 coaches and players across all 50 U.S. states and 17 countries use Atavus, including entire school districts and top collegiate programs like Ohio State and Washington.
Atavus teaches a near-foot, near-shoulder technique proven to reduce helmet-to-helmet contact by 58%—helping athletes play smarter and safer.
Yes. Atavus offers a two-tiered certification program for coaches that covers technique, implementation, and evaluation. It’s recognized statewide in Texas and beyond.
Atavus offers the Explore the Digital Tackling Academy, a drill video library; Tacklytics, a platform for grading and analyzing tackles; and coach certification programs.
Take the next step in coaching safer and more effective tackling. Earn your Atavus Tackling Certification today.
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