Atavus welcomes media inquiries around tackling certification, player safety, and trends in football. We are committed to educating coaches, helping them improve performance, inspire confidence, and keep players safe. Atavus combines coaching experience with modern film and data analysis to produce one-of-a-kind insights, supporting them with training programs that bring those insights to life on the practice and game field.

To speak with an Atavus representative, please contact:
February 15, 2022
Utilizing Atavus Tackling to Reduce Targeting in College Football

Atavus analysis tracks head contact, head positioning, and spine alignment on every tackle attempted. We believe that identifying these incidents is the beginning. We support behavior change that can be enacted by coaches in order to address this issue at the source and reduce overall incidents of head contact in tackling, period.

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February 9, 2022
Combating the Decline In High School Sports Participation

With safety being the largest concern in Football, Atavus looks to help address some of the areas of concern through our safe tackling programs.

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February 2, 2022
Investing In Young Athletes

We talk a lot about football and tackling, but we are always supportive of brands that are using their platform to empower youth to pursue any sport. We believe in the power of sports.

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December 21, 2021
Individual Tackle Assessment

Atavus' ITA's are a comprehensive analysis of performance, safety, and execution of the technical elements involved in tackling.

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December 13, 2021
Tacklytics - Taking Tackling to the Next Level

Atavus' tackling analytics is not just about data. We look at every aspect of a play, from the pre-contact pursuit to the finishing elements of contact. We aggregate the data and look for impactful moments that offer actionable insights for coaches and athletes. The goal is to go beyond made vs. missed tackles and create a feedback mechanism that helps coaches communicate and athletes improve and develop tackling skills.

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December 6, 2021
Inside the Program Assessment

o know if and how a team is progressing, we must baseline a team's performance. The program assessment offers a snapshot of a team's performance, strengths, weaknesses and then prescribes a path to measurable improvement.

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November 22, 2021
Tackling. Elevated

Atavus exists to develop the confidence of athletes so that they become better tacklers and safer tacklers. Our goal is to empower coaches with a streamlined approach to teaching and evaluating tackling performance and safety. 

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December 17, 2020
Validating Tackle Mechanics in American Football: Improving Safety & Performance

Abstract: Research has helped to understand the risks of injuries of tackling in American football and rugby; however, approaches to teaching and analysis are not well-documented. Shoulder-led tackling has been proposed as a safer approach to tackling even though data on the effectiveness of safety and defensive performance is limited. Additionally, some have argued that […]

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