ATAVUS IN
THE NEWS

MEDIA INQUIRIES

Atavus welcomes media inquiries around tackling certification, player safety, and trends in football. We are committed to educating coaches, helping them improve performance, inspire confidence, and keep players safe. Atavus combines coaching experience with modern film and data analysis to produce one-of-a-kind insights, supporting them with training programs that bring those insights to life on the practice and game field.

To speak with an Atavus representative, please contact:
media@atavus.com
March 25, 2020
The Football Scientist Interview Series - Rex Norris of Atavus Football

The Football Scientist, Mar. 25th 2020 I have long wondered why it is that football teams don’t have tackling coaches. It is such a central part of the game that it would seem that clubs should directly dedicate coaching resources to this, yet to my knowledge no NFL or college team has ever had a […]

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March 25, 2020
Keep Your Pads Down Podcast - Rex Norris Atavus Football

ATAVUS Team, Mar. 25th 2020 Season 2 Episode 7 with Rex Norris, Defensive Coordinator at Tahoma HS in Maple Valley, WA & Head of Football for Atavus We talk about tackling from various positions on the field. SHOW NOTES: 1:25 News & Notes 8:57 Intro 11:26 Philosophy of Tackling 13:52 Teaching Situational Awareness 16:55 Types […]

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March 25, 2020
Grading Bobby Boucher’s legendary tackling in ‘The Waterboy’

The Athletic, Mar. 25th 2020 It was 22 years ago that Bobby Boucher took the college football world by storm and led one of the biggest turnarounds in Division I history. Bottom-feeder SCLSU entered the 1998 season on a 40-game losing streak and ended the year by winning the Bourbon Bowl. Truly remarkable.  For all […]

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January 23, 2020
Atavus Partners With Catapult to Improve Defensive Performance and Maximize Player Safety

Yahoo Finance, Jan. 23rd 2020 Chicago, Illinois--(Newsfile Corp. - January 23, 2020) - Atavus, the leading football tackling analytics company, announced today a product partnership with Catapult, the leading provider of coaching technology for sports organizations. The patented Atavus Tackling System empowers coaches and teams to use performance analytics as a way to improve tackling […]

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January 1, 2020
Lakeside School Improves Tackling From The Ground Up

AFCA Insider When Mike Lengel played high school and college football, he learned that not using your head in the tackling process meant you were tackling poorly. So, it just made sense when he served as an assistant coach at Lakeside School in Seattle, he’d teach tackling the same way. But, after seven years serving […]

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February 26, 2019
The Evolution of Shoulder Tackling

AFCA Magazine, Feb. 26th, 2019 This year, for the first time ever, Texas high school and junior high coaches were required to become certified in teaching tackling as part of their official University Interscholastic League (UIL) Certification Program.  The Texas High School Coaches Association (THSCA) worked hand-in-hand with the UIL to pass this new legislation […]

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February 26, 2019
How to Tackle Someone

The New York Times, Feb. 26th 2019 “If you were trapped in a room and you had to break down the door to get out, you wouldn’t hit that door with your head,” says Rex Norris, who runs football for Atavus, a Seattle-based tackling consultancy that has worked with youth, high school, college and professional […]

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February 2, 2019
Keep Your Pads Down Podcast - Rex Norris Atavus Football

Atavus Team, Feb. 2nd 2019 EPISODE SUMMARY Rex Norris, the Vice President of football programming, and the executive director of tackling certification, stops by the podcast for an important discussion on tackling and what ATAVUS is doing to teach safer and more effective tackling.  We talk about Rex's extensive background as a football and rugby […]

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