The targeting rule was adopted by the NCAA in 2008 to discourage dangerous contact to the head or neck area during NCAA Football Games.
Concussion risk was significantly higher during plays in which targeting was called, especially those in which targeting fouls were upheld.Orthopedic Journal of Sports Medicine
Atavus analysis tracks head contact, head positioning, and spine alignment on every tackle attempted. We believe that identifying these incidents is the beginning. We support behavior change that can be enacted by coaches in order to address this issue at the source and reduce overall incidents of head contact in tackling, period.
Read the rest of the article here: Orthopedic Journal of Sports Medicine