Atavus was founded in 2011 to breed character, develop skills, and champion rugby in the USA and beyond. Since then we’ve expanded beyond rugby into football, and built a company focused on giving coaches the best tools to develop themselves and their players.
Today Atavus has grown to become the world’s leading authority on tackle performance, analysis, and coaching technique. Combining innovative curriculum and actionable data with analysis from successful and experienced coaches, Atavus delivers measurement and insight to improve the performance of players, coaches, and teams. With customers in professional, college, and high school football, the Atavus Tackle System has proven effective at all levels of football.


Join a meeting at Atavus, and you’ll find former NFL and college football players, international rugby athletes, Olympic rugby coaches, data scientists, championship football coaches, and executives with decades of experience running successful companies.

Scott Lawyer

FBS/PRO Program Manager & Coach

Randy Mayes

Director of Partnership Development

Kellen Gordon

HS Program Manager & Coach

JAcob Swilley

Jr Operations Manager
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