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Atavus welcomes media inquiries around tackling certification, player safety, and trends in football. We are committed to educating coaches, helping them improve performance, inspire confidence, and keep players safe. Atavus combines coaching experience with modern film and data analysis to produce one-of-a-kind insights, supporting them with training programs that bring those insights to life on the practice and game field.

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February 26, 2019
How to Tackle Someone

The New York Times, Feb. 26th 2019 “If you were trapped in a room and you had to break down the door to get out, you wouldn’t hit that door with your head,” says Rex Norris, who runs football for Atavus, a Seattle-based tackling consultancy that has worked with youth, high school, college and professional […]

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February 2, 2019
Keep Your Pads Down Podcast - Rex Norris Atavus Football

Atavus Team, Feb. 2nd 2019 EPISODE SUMMARY Rex Norris, the Vice President of football programming, and the executive director of tackling certification, stops by the podcast for an important discussion on tackling and what ATAVUS is doing to teach safer and more effective tackling.  We talk about Rex's extensive background as a football and rugby […]

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January 2, 2019
In Texas, the Land of Football, It’s Rugby to the Rescue

The New York Times, Jan. 2nd 2019 ARLINGTON, Tex. — Raymond Kitchen had other places he would rather have been than in a big, empty football stadium at 7 a.m. on a Saturday. But there he was, three days before Christmas, with 450 other high school football coaches, attending a two-hour lecture on tackling at […]

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October 15, 2018
As NFL grapples with penalty controversy, here's how Texas high school football is 'ahead of the game' in defensive education

The Dallas Morning News, Oct. 15th 2018 Soon after the Seattle Seahawks won the Super Bowl in 2014, coach Pete Carroll tapped into the network of people perhaps molding future Lombardi Trophy winners: high school football coaches.  After Seattle's vaunted defense garnered nicknames and rings, Carroll teamed with Nike and took to Hudl -- a […]

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August 22, 2018
Football: Alexandria using Atavus to address tackling issues

 Echo Press, Aug 22nd 2018 Alexandria football coach Mike Empting entered the offseason looking to address a couple of concerns for his team.  The Cardinals have put together quite a three-year run on the field. They’ve been to three straight section title games and a state tournament in 2016, but Empting saw a need to […]

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August 20, 2018
Rugby and the NFL: The exchange of ideas between union and American Football

Rugby World, Aug. 20th 2018 From tackle techniques in Seattle to drills learnt in Miami, we look at how American Football is learning from rugby and vice versa “I love this example because it encompasses everything,” says Seattle Seahawks linebacker coach John Glenn as he pauses the film, training a red laser pointer on the […]

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June 1, 2018
Ex-Storm CEO Tackles Football Crisis

Puget Sound Business Journal, Jun. 1st 2018 Shortly after Karen Bryant left her job as CEO of the Seattle Storm in 2014, she decided to get in her sand-colored Volvo XC90 and just drive.  “I literally threw a sleeping bag, a pillow, my golf clubs, three books, a cooler and I was like, ‘I don’t […]

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January 1, 2018
UTPB Falcons Embrace Shoulder-led Tackling

AFCA Insider, Jan. 1st 2018 Justin Carrigan always is looking for ways to protect his student-athletes, reduce penalties and gain an advantage on the competition. One major shift for his football program from 2018 to 2019 was to partner with Atavus and get his coaching staff trained on this shoulder-led tackling philosophy. “First and foremost, […]

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