John Gallagher, Aug. 1st 2019

Seattle, WA – August 1, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that Texas Tech University football has selected Atavus to provide shoulder-led tacking technique, game and practice film analysis, and season-long reporting to the Red Raiders starting with the 2019 season. By purchasing Tacklytics™, Texas Tech football coaches and staff will have access to the most comprehensive system to help educate, train, and measure results on tackling and defensive performance.

“Atavus technique improves player safety by removing the head from the tackle,” said Matt Wells, Texas Tech head coach. “With their game and practice film analysis, reporting, and perspective, partnering with Atavus also gives us a competitive edge, and is like adding a coach to our staff who is focused exclusively on tackling.  They know how to help us be more effective and safer tacklers.”

Texas Tech joins a growing Atavus client base that includes elite college football programs across the country such as Michigan State University, Rutgers University, University of Cincinnati, Cornell University, and many others.  Atavus also works with high school programs, and in 2018 was chosen by the Texas High School Coaches Association and the University Interscholastic League as the official and exclusive provider of tackling certification for the 23,000 high school and middle school football coaches in Texas.

The Atavus Tackle System is built around a shoulder-led technique that is both fundamentally sound and safer. The goal is to control movement, make effective contact, and to maximize power while reducing unnecessary head contact.

“The deep commitment by the Texas Tech coaching staff to help players improve was apparent to us from our first conversation,” said Rex Norris, vice president of football programming at Atavus. “Not only will shoulder-led technique deliver benefits in performance and safety, film analysis and reporting through Tacklytics will give the Texas Tech staff a reliable way to track and deliver actionable, concrete feedback to the team.”

Coaches looking to learn more about how Atavus can help their programs play a more effective and safer game of football should visit Atavus.com.

About Atavus

Atavus provides a modern, impactful solution for coaches at all levels of football to improve performance and safety in tackling. Atavus has developed the first and most comprehensive system rooted in technique and fundamentals using innovative, detailed analytics. Atavus measures performance and offers consulting services to provide coaches on-site and remote assessment, coupled with specific tackle plans backed by advanced technology. Learn more at www.atavus.com.