November 19, 2019

Atavus and Practice Like Pros Announce Partnership to Improve Performance and Player Safety in Football

Practice Like Pros to Promote Atavus Tackle System and Atavus Tackling Certification Program During 2019 Off-Season Touring Video Clinic

Atavus Team, Nov. 27th 2019

Atavus, the world’s leading authority on tackling technique, player performance analysis and coaching consultation, announced today that it has formed a partnership with Practice Like Pros, a national movement to reduce needless injury in high school football. The two organizations will focus on improving performance and player safety among football players, coaches and teams at all levels.

Practice Like Pros will promote the Atavus Tackle System and Atavus Tackling Certification Program within its touring video clinic during the 2019 off-season. The Practice Like Pros clinic has been presented to more than 10,000 coaches and administrators in 30 states.

“This was an easy decision,” said Terry O’Neil, Founder/CEO of Practice Like Pros. “Atavus teaches a safer tackle that is also a dominant tackle. We will eagerly advocate the Atavus technique in our 40-plus appearances this off-season.” O’Neil will also join the Atavus Board of Advisors.

“We are thrilled to announce this partnership with Practice Like Pros because Atavus is perfectly aligned with their core beliefs and mission,” said Karen Bryant, CEO of Atavus. “At Atavus, our mission is to change the way coaches teach tackling and the way players tackle. Our partnership with Practice Like the Pros gives our Atavus Tackle System greater exposure to the front lines, where these changes need to occur.”

For the last five years, Atavus has educated coaches and players at all skill levels, working with elite college football programs such as Michigan State University, Rutgers University, University of Cincinnati, and Cornell University. Atavus has also worked with numerous high schools, and earlier in 2018 was chosen to design and implement a program for the Texas High School Coaches Association for its members to become certified in the best practices in teaching tackling.

About Atavus

Atavus is a leader in coach consultation, data, and analytics for rugby and football organizations. Atavus Rugby is focused on developing player and coaching talent in the US and beyond. As the core service provider for the USA Rugby Academy, Atavus serves both elite age-grade players and aspiring players, focusing on talent identification and player development. In addition, the company offers Powered By Atavus coaching & logistical services, coach consultancies, and runs youth rugby camps in partnership with local community organizations. For more information go to

Practice Like ProsPractice Like Pros, based in Weston, CT, is endorsed by Mike Ditka, Tony Dorsett, Ronnie Lott, Archie Manning, Anthony Munoz, Dick Vermeil and dozens of other progressive minds from football and medical science. In addition to its touring video clinic, Practice Like Pros is collaborating with state coaches’ associations and state governing bodies to mandate historically low levels on contact in high school football practice. Practice Like Pros’ Founder/CEO, Terry O’Neil, is a 16-time Emmy Award winner as Executive Producer of CBS Sports and NBC Sports, and former Senior Vice President of the New Orleans Saints. See

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