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Football

July 16, 2019
Introducing Atavus Edge

Atavus Edge launches, bringing techniques for more wins and increased player safety to coaches with easy online purchase John Gallagher, Jul. 16th 2019 When Atavus introduced our shoulder-led tackling technique three years ago, our goal was to help coaches prepare athletes to play a safer and more effective game of football. In the early days […]

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July 3, 2019
Moving The Game Forward

Some thoughts on why The California Youth Football Alliance partnered with Atavus to provide coaching curriculum to youth coaches in the state Ron White, Co-Founder and EVP at CAYFA, Jul. 3rd 2019 As the game of American Tackle Football continues to evolve at what can be described as a rapid and progressive pace, it’s comforting […]

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May 29, 2019
Customer Story: Michigan State University

John Gallagher, May. 29th 2019 Highlights Improved defensive efficiency ranking from #83 to #17 Reduced yards-after-contact by 8.4% Decreased unnecessary head contact by 22% OVERVIEW Michigan State’s defense rebounded from a poor 2016 with a renewed focus on defensive fundamentals. Head coach Mark Dantonio’s commitment to cutting edge solutions led him to hire Atavus. The […]

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May 21, 2019
Developing Situational Awareness in Coaches and Players

The ability to interpret a situation and execute relevant techniques is fundamental to playing a more effective and safer game. Taylor Kempf, May. 21st 2019 Every parent understands the danger of a young child at a busy intersection. We take their hands and become very aware of their movement, knowing that their lack of experience […]

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May 15, 2019
Football as Export: Growing The Game Across Borders

Now played in nearly 100 countries across the globe, this endeavor involving helmets, shoulder pads and pigskin is widely considered America’s symbolic sport, yet its appeal is fast growing far beyond our borders. Frank MacDonald, Special Contributor to Atavus, May. 15th 2019 GRIDIRON GAME GROWING GLOBAL When you begin telling people about a world game […]

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May 7, 2019
Atavus Educates Coaches to Teach Safe Tackling Technique

Regardless of the safety rating of a helmet or shoulder pad system, a player cannot rely solely on his equipment to prevent head injuries like concussions. While it is impossible for players to avoid contact on the football field, it is entirely possible to learn proper tackling technique to decrease the risk of injury. Dan […]

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April 10, 2019
History of The Football Helmet

Other than the ball, no other item is more identifiable with football than the helmet. Frank MacDonald, Apr. 10th 2020 By Frank MacDonald, Special Contributor to Atavus As we approach the 150th anniversary of college football in America—Rutgers vs Princeton in 1869--we at Atavus thought it might be interesting to write about some key developments […]

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March 27, 2019
Reactions From a Texas Coaching Clinic

Former Texas A&M player and high school coach Jared Morris shares his thoughts after attending an Atavus tackling clinic Taylor Kempf, Mar. 27th 2020 Jared Morris was a three-year starter at Brownwood high school in Texas. As a senior in 1998, he was a first-team All-State selection at linebacker and had 114 unassisted tackles that […]

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