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May 6, 2020
Welcome to The Atavus Tackle System - Part 3

Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the Track, contact elements do not occur in sequence. Taylor Kempf, Mar. 6th 2020 Contact Phase Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the […]

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May 3, 2020
Welcome to The Atavus Tackle System - Part 2

Not all tackles are the same and not all tackles in similar situations are the same. As depicted in the Tackle Wheel, we analyze four different types of tackles: two positive and two negative. Taylor Kempf, Mar. 3rd 2020 Atavus Tackle Types Not all tackles are the same and not all tackles in similar situations […]

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March 25, 2020
The Football Scientist Interview Series - Rex Norris of Atavus Football

The Football Scientist, Mar. 25th 2020 I have long wondered why it is that football teams don’t have tackling coaches. It is such a central part of the game that it would seem that clubs should directly dedicate coaching resources to this, yet to my knowledge no NFL or college team has ever had a […]

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March 20, 2020
NFL’s Big Data Bowl: A Sneak Peek Into The Future of Analytics in Football

Analysis of winning papers at the NFL's Big Data Bowl, and how they might influence the use of data in football. Adam Minthorne, Mar. 20th 2020 As collegiate stars tested their strength, speed, and yes, height, in the NFL combine a month ago you may have overlooked one part of the combine that did not […]

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January 29, 2020
Customer Story: Texas High School Coaches Association

THSCA and UIL selected Atavus to power the first-ever mandate around tackling certification for coaches. John Gallagher, Jan. 29th 2020 Highlights All high school football coaches required to be certified Exceeded goal for number of coaches earning certification at first-ever exam Post-event survey showed high satisfaction among coaches attending certification presentations “ATAVUS HAS PROVEN ITSELF […]

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January 10, 2020
Customer Story: The Lakeside School

The Lakeside School's football program faced a crisis of declining participation, but Atavus helped address concerns on and off the field. Atavus Team, Jan. 10th 2020 Highlights Doubled player participation after implementing Atavus Tackle System Increased player and parent confidence Improved on-field performance with zero tackling related concussions “ATAVUS GIVES KIDS CONFIDENCE. WE ARE NOT […]

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November 19, 2019
Atavus and Practice Like Pros Announce Partnership to Improve Performance and Player Safety in Football

Practice Like Pros to Promote Atavus Tackle System and Atavus Tackling Certification Program During 2019 Off-Season Touring Video Clinic Atavus Team, Nov. 27th 2019 Atavus, the world’s leading authority on tackling technique, player performance analysis and coaching consultation, announced today that it has formed a partnership with Practice Like Pros, a national movement to reduce […]

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September 10, 2019
University of Oklahoma Chooses Atavus for Player Safety and Performance in Tackling

Sooners and Atavus Partner on a Three-year Agreement focused on Shoulder-led Tackling Technique, Analysis of Game and Practice Film, and Ongoing Measurement of Player Performance Taylor Kempf, Sep. 10th 2019 Seattle, WA – Sept 10, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that University of Oklahoma football has chosen […]

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