Our Blog


May 29, 2019
Customer Story: Michigan State University

John Gallagher, May. 29th 2019 Highlights Improved defensive efficiency ranking from #83 to #17 Reduced yards-after-contact by 8.4% Decreased unnecessary head contact by 22% OVERVIEW Michigan State’s defense rebounded from a poor 2016 with a renewed focus on defensive fundamentals. Head coach Mark Dantonio’s commitment to cutting edge solutions led him to hire Atavus. The […]

Read More
May 21, 2019
Developing Situational Awareness in Coaches and Players

The ability to interpret a situation and execute relevant techniques is fundamental to playing a more effective and safer game. Taylor Kempf, May. 21st 2019 Every parent understands the danger of a young child at a busy intersection. We take their hands and become very aware of their movement, knowing that their lack of experience […]

Read More
May 15, 2019
Football as Export: Growing The Game Across Borders

Now played in nearly 100 countries across the globe, this endeavor involving helmets, shoulder pads and pigskin is widely considered America’s symbolic sport, yet its appeal is fast growing far beyond our borders. Frank MacDonald, Special Contributor to Atavus, May. 15th 2019 GRIDIRON GAME GROWING GLOBAL When you begin telling people about a world game […]

Read More
May 7, 2019
Atavus Educates Coaches to Teach Safe Tackling Technique

Regardless of the safety rating of a helmet or shoulder pad system, a player cannot rely solely on his equipment to prevent head injuries like concussions. While it is impossible for players to avoid contact on the football field, it is entirely possible to learn proper tackling technique to decrease the risk of injury. Dan […]

Read More
April 10, 2019
History of The Football Helmet

Other than the ball, no other item is more identifiable with football than the helmet. Frank MacDonald, Apr. 10th 2020 By Frank MacDonald, Special Contributor to Atavus As we approach the 150th anniversary of college football in America—Rutgers vs Princeton in 1869--we at Atavus thought it might be interesting to write about some key developments […]

Read More
March 27, 2019
Reactions From a Texas Coaching Clinic

Former Texas A&M player and high school coach Jared Morris shares his thoughts after attending an Atavus tackling clinic Taylor Kempf, Mar. 27th 2020 Jared Morris was a three-year starter at Brownwood high school in Texas. As a senior in 1998, he was a first-team All-State selection at linebacker and had 114 unassisted tackles that […]

Read More
March 6, 2019
The Lost Art of The Tackle

Tackling is a lost art. Actually, I take that back and offer an amendment: teaching tackling is a lost art. People make a whole host of assumptions about what it takes to bring a ball carrier to the ground. Let me assure you: 1) it is markedly harder than it appears; 2) much of the […]

Read More
March 5, 2019
Customer Story: Rutgers University

The Scarlet Knights used Atavus tackling techniques to produce on-field improvements and individual player development. Atavus Team, Mar. 5th 2019 Highlights Reduced lost yards to explosive plays by 70%. Improved team tackle effectiveness by 59%. Allowed 110 fewer points over the season “THE ATAVUS APPROACH IS SAFER, MORE EFFECTIVE, AND LEADS TO BETTER PERFORMANCE ON […]

Read More



linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram