We take a inside look at our Chief Operating Officer, Kerry Carter, and his journey through professional football and into Atavus.

Abstract: Research has helped to understand the risks of injuries of tackling in American football and rugby; however, approaches to teaching and analysis are not well-documented. Shoulder-led tackling has been proposed as a safer approach to tackling even though data on the effectiveness of safety and defensive performance is limited. Additionally, some have argued that […]

Coaches of all levels speak on their experience with Atavus Football. Atavus Team, Sep. 29, 2020 At the heart of Atavus Football is customer satisfaction. Anyone who has worked with Atavus Football over the years can tell you at least one thing, “It works.” Atavus provides teams, coaches, and athletes with the techniques, drills, and […]

Gridiron Australia Coaches to Become Atavus Tackling Certified As Part of Coaching Accreditation Program Developed by Coach Stone Football. Atavus Team, Sep. 14, 2020 Atavus, the world’s leading authority on tackling technique, player performance analysis, and coaching consultation, announced today that it has formed a partnership with Coach Stone Football & Gridiron Australia, the governing […]

Yards after contact are typically considered an offensive stat, but at Atavus we believe they are critical to understanding defensive performance. Adam Minthorne, Feb. 27th 2019 Highlights: Limiting yards after contact (YAC) through effective tackling is fundamental to high-performing defenses. The median yards after contact lost to ineffective tackling in our analysis was 75 yards […]

Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the Track, contact elements do not occur in sequence. Taylor Kempf, Mar. 6th 2020 Contact Phase Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the […]

Not all tackles are the same and not all tackles in similar situations are the same. As depicted in the Tackle Wheel, we analyze four different types of tackles: two positive and two negative. Taylor Kempf, Mar. 3rd 2020 Atavus Tackle Types Not all tackles are the same and not all tackles in similar situations […]

The Football Scientist, Mar. 25th 2020 I have long wondered why it is that football teams don’t have tackling coaches. It is such a central part of the game that it would seem that clubs should directly dedicate coaching resources to this, yet to my knowledge no NFL or college team has ever had a […]

The Mustangs Bring Additional Focus to Tackling with Shoulder-led Technique, Analysis of Game and Practice Film, and Measurement of On-Field Performance Taylor Kempf, Aug. 8th 2019 Seattle, WA – August 8, 2019 – Atavus, the leader in football coach education and tackling assessment, announced that Southern Methodist University (SMU) football has selected Atavus to provide […]

Youth Association Following the Lead of Texas High School Coaches Association and Requiring all Coaches be Certified in Atavus Shoulder-led Tackling by August 31, 2019 John Gallagher, Aug. 6th 2019 Seattle, WA — August 6, 2019 — Atavus, the leader in football coach education and tackling assessment, announced today that they have been chosen by […]

Partnership with CAYFA Enables Youth Football Coaches to Access Leading Edge Tackling Education and Certification Across California John Gallagher, Jul. 22nd 2019 Atavus, the leader in football coach education and tackling assessment, and the California Youth Football Alliance (CAYFA) today announced a partnership to bring the Atavus Tackle System to youth football coaches in California […]

Association Helping Lead the Way Toward a Safer Game by Mandating All Football Coaches Successfully Certify on Atavus Tackling Techniques by August 1, 2020 John Gallagher, Jul. 30th 2019 Seattle, WA — July 30, 2019 — Atavus, the leader in football coach education and tackling assessment, announced today that they have been selected by the […]

Certification to begin in the first-of-its-kind statewide program presented by the Texas High School Coaches Association and the University Interscholastic League Atavus Team, Jul. 18th 2019 In a first-of-its-kind step towards increasing safety among high school football players, the University Interscholastic League (UIL), the Texas High School Coaches Association (THSCA) and Atavus are set to […]

Atavus Edge launches, bringing techniques for more wins and increased player safety to coaches with easy online purchase John Gallagher, Jul. 16th 2019 When Atavus introduced our shoulder-led tackling technique three years ago, our goal was to help coaches prepare athletes to play a safer and more effective game of football. In the early days […]

Certification to begin in the first-of-its-kind statewide program presented by the Texas High School Coaches Association and the University Interscholastic League Atavus Team, Jul. 18th 2019 In a first-of-its-kind step towards increasing safety among high school football players, the University Interscholastic League (UIL), the Texas High School Coaches Association (THSCA) and Atavus are set to […]