Full Name: Terrence Wheatley

Alma Mater: University of Colorado 07'

Job Title: Vice President of Partnership Development

How long have you been with Atavus?

A little over 1.5 years.

How would you describe your role at Atavus?

My job is to continue to grow sales and expand our strategic partnership with other groups and associations.

In your own words, describe what Atavus does:

Using the power of game-based analytical data we develop effective and safer tackling techniques while increasing performance.

What distinguishes Atavus from the competition?

We are not a cookie-cutter service. We try to tailor all our products to fit the need of all our clients while maximizing the power of their own data.

What is the best part about working for Atavus?

Empowering coaches and athletes to excel in tackling while making the game safer using analytical data.

What qualifies you to teach tackling to coaches?

I have played football for over half my life, mostly on the defensive side of the ball. I have had the pleasure of being coached by many coaches, some of which will be in the hall of fame one day. Combining my playing experience with the knowledge from the great coaches I believe that I can help coaches by offering a unique and wide perspective.

What is your business superpower?

The ability to adapt to changing roles and the ever-changing market. I am able to shift my focus when needed and a lot of those who are unable to pivot in today’s world will struggle.

Describe a story or instance that influenced your decision to join Atavus:

I was working on a project at a local high school here in the Dallas area where I was tracking the head impacts using a mouthpiece censor. After a few days, one of their players took a big hit during a drill and the coach turned around and asked me for some data. While I was able to give him some data, I was unable to provide a solution to that particular situation. That is why I joined Atavus! Having data is great but if it is not actionable data then I consider that data useless.