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Football

Investing In Young Athletes

We talk a lot about football and tackling, but we are always supportive of brands that are using their platform to empower youth to pursue any sport. We believe in the power of sports.

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Individual Tackle Assessment

Atavus' ITA's are a comprehensive analysis of performance, safety, and execution of the technical elements involved in tackling.

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Tacklytics - Taking Tackling to the Next Level

Atavus' tackling analytics is not just about data. We look at every aspect of a play, from the pre-contact pursuit to the finishing elements of contact. We aggregate the data and look for impactful moments that offer actionable insights for coaches and athletes. The goal is to go beyond made vs. missed tackles and create a feedback mechanism that helps coaches communicate and athletes improve and develop tackling skills.

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Inside the Program Assessment

o know if and how a team is progressing, we must baseline a team's performance. The program assessment offers a snapshot of a team's performance, strengths, weaknesses and then prescribes a path to measurable improvement.

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Tackling. Elevated

Atavus exists to develop the confidence of athletes so that they become better tacklers and safer tacklers. Our goal is to empower coaches with a streamlined approach to teaching and evaluating tackling performance and safety. 

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Inside Atavus: Terrence Wheatley

We take a inside look at our VP of Partnerships, Terrence Wheatley, and his journey through professional football and into Atavus.

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Inside Atavus: Kerry Carter

We take a inside look at our Chief Operating Officer, Kerry Carter, and his journey through professional football and into Atavus.

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Validating Tackle Mechanics in American Football: Improving Safety & Performance

Abstract: Research has helped to understand the risks of injuries of tackling in American football and rugby; however, approaches to teaching and analysis are not well-documented. Shoulder-led tackling has been proposed as a safer approach to tackling even though data on the effectiveness of safety and defensive performance is limited. Additionally, some have argued that […]

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