Few decisions define an NFL franchise more than who starts under center. Whether teams lean on battle-tested veterans or gamble on rising stars, their choice can reshape the next decade of the organization. It’s a debate that continues to evolve—especially as modern quarterbacks rewrite expectations around longevity and performance. What the Numbers Say Since 2001, […]
When you watch Arizona Cardinals Safety Budda Baker fly around the field, one thing is immediately clear: this guy knows how to tackle. Baker isn’t just fast, physical, and fearless—he’s technically sound, consistently positioning himself to bring down even the league’s most elusive ball carriers. At Atavus, we believe great tackling is a skill that […]
It’s no secret—we're biased. At Atavus, we believe the linebacker position is one of the most critical, yet consistently underappreciated roles in modern football. Despite a recent trend that seems to devalue linebackers, we remain convinced that elite linebacker performance is the foundation of any great defense. Period. Think about the legends: Ray Lewis, Patrick […]
In the world of Texas high school football, dominance is never guaranteed—it’s earned. At Liberty Christian High School, a culture of relentless improvement has propelled them to the top. Under the leadership of legendary Dallas Cowboys Tight End Jason Witten, Liberty Christian has transformed its defense year after year, leveraging Atavus’ data-driven tackling system to […]
Two groundbreaking contracts have reshaped the NFL landscape this week, setting new benchmarks for player pay. The offseason has already been a frenzy of big moves and high-stakes deals. These record-breaking contracts have only added to the excitement, sparking debate about the rising cost of elite talent and its impact on future signings. Josh Allen’s […]
Tackling is one of the most fundamental aspects of football, yet many long-standing myths continue to influence how players are coached. These misconceptions not only reduce tackling effectiveness but can also increase the risk of injury. Here are three of the most common tackling myths—and the reality behind them. Myth #1: The Head Should Be […]
The NFL Combine is a spectacle of numbers: 40-yard dash times, vertical leaps, arm length, hand size, and bench press reps. Every year, analysts pour over these stats, trying to predict which prospects will become stars. But here’s the reality: while measurements provide insight, they don’t define a player’s success. Some athletes check every box […]
The NFL Combine provides a platform for athletes to showcase their athleticism, but evaluating a defender’s ability to make tackles in the open field can be difficult without live game action. According to Atavus' Director of Football and Analytics Scott Lawyer, one drill stands out as an ideal way to test a defender’s open-field tackling […]
We are thrilled to share that our own Kerry Carter has assumed the role of CEO at Atavus Football since January of this year.
We are excited to announce our new partnership agreement with the National Junnior to become the Official Tackle Analytics Provider of NJCAA football.
Atavus analysis tracks head contact, head positioning, and spine alignment on every tackle attempted. We believe that identifying these incidents is the beginning. We support behavior change that can be enacted by coaches in order to address this issue at the source and reduce overall incidents of head contact in tackling, period.
With safety being the largest concern in Football, Atavus looks to help address some of the areas of concern through our safe tackling programs.
We talk a lot about football and tackling, but we are always supportive of brands that are using their platform to empower youth to pursue any sport. We believe in the power of sports.
Atavus' ITA's are a comprehensive analysis of performance, safety, and execution of the technical elements involved in tackling.
Atavus' tackling analytics is not just about data. We look at every aspect of a play, from the pre-contact pursuit to the finishing elements of contact. We aggregate the data and look for impactful moments that offer actionable insights for coaches and athletes. The goal is to go beyond made vs. missed tackles and create a feedback mechanism that helps coaches communicate and athletes improve and develop tackling skills.
o know if and how a team is progressing, we must baseline a team's performance. The program assessment offers a snapshot of a team's performance, strengths, weaknesses and then prescribes a path to measurable improvement.
We are excited to announce our new partnership agreement with the National Junnior to become the Official Tackle Analytics Provider of NJCAA football.
The numbers are startling. Participation in youth football has dropped dramatically since 2010 and it's no secret why this is happening: safety concerns have led many parents to worry about their children getting injured. At Atavus, we understand that safety is a significant concern and we it's our mission to improve player safety and tackling education through our various programs, tools, and services.
Atavus analysis tracks head contact, head positioning, and spine alignment on every tackle attempted. We believe that identifying these incidents is the beginning. We support behavior change that can be enacted by coaches in order to address this issue at the source and reduce overall incidents of head contact in tackling, period.
With safety being the largest concern in Football, Atavus looks to help address some of the areas of concern through our safe tackling programs.
We talk a lot about football and tackling, but we are always supportive of brands that are using their platform to empower youth to pursue any sport. We believe in the power of sports.
Atavus' ITA's are a comprehensive analysis of performance, safety, and execution of the technical elements involved in tackling.
Atavus' tackling analytics is not just about data. We look at every aspect of a play, from the pre-contact pursuit to the finishing elements of contact. We aggregate the data and look for impactful moments that offer actionable insights for coaches and athletes. The goal is to go beyond made vs. missed tackles and create a feedback mechanism that helps coaches communicate and athletes improve and develop tackling skills.
o know if and how a team is progressing, we must baseline a team's performance. The program assessment offers a snapshot of a team's performance, strengths, weaknesses and then prescribes a path to measurable improvement.
