Our Blog


September 14, 2020
Atavus & Coach Stone Football Team Up With Gridiron Australia To Create Coaching Accreditation Program

Gridiron Australia Coaches to Become Atavus Tackling Certified As Part of Coaching Accreditation Program Developed by Coach Stone Football. Atavus Team, Sep. 14, 2020 Atavus, the world’s leading authority on tackling technique, player performance analysis, and coaching consultation, announced today that it has formed a partnership with Coach Stone Football & Gridiron Australia, the governing […]

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May 20, 2020
Yards After Contact: Tackling’s Hidden Secret

Yards after contact are typically considered an offensive stat, but at Atavus we believe they are critical to understanding defensive performance. Adam Minthorne, Feb. 27th 2019 Highlights: Limiting yards after contact (YAC) through effective tackling is fundamental to high-performing defenses. The median yards after contact lost to ineffective tackling in our analysis was 75 yards […]

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May 6, 2020
Welcome to The Atavus Tackle System - Part 3

Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the Track, contact elements do not occur in sequence. Taylor Kempf, Mar. 6th 2020 Contact Phase Now that we’ve covered Tracking, we’ll explore some of the elements that are tracked in the Contact Phase. Unlike the […]

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May 3, 2020
Welcome to The Atavus Tackle System - Part 2

Not all tackles are the same and not all tackles in similar situations are the same. As depicted in the Tackle Wheel, we analyze four different types of tackles: two positive and two negative. Taylor Kempf, Mar. 3rd 2020 Atavus Tackle Types Not all tackles are the same and not all tackles in similar situations […]

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March 25, 2020
The Football Scientist Interview Series - Rex Norris of Atavus Football

The Football Scientist, Mar. 25th 2020 I have long wondered why it is that football teams don’t have tackling coaches. It is such a central part of the game that it would seem that clubs should directly dedicate coaching resources to this, yet to my knowledge no NFL or college team has ever had a […]

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March 20, 2020
NFL’s Big Data Bowl: A Sneak Peek Into The Future of Analytics in Football

Analysis of winning papers at the NFL's Big Data Bowl, and how they might influence the use of data in football. Adam Minthorne, Mar. 20th 2020 As collegiate stars tested their strength, speed, and yes, height, in the NFL combine a month ago you may have overlooked one part of the combine that did not […]

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January 29, 2020
Customer Story: Texas High School Coaches Association

THSCA and UIL selected Atavus to power the first-ever mandate around tackling certification for coaches. John Gallagher, Jan. 29th 2020 Highlights All high school football coaches required to be certified Exceeded goal for number of coaches earning certification at first-ever exam Post-event survey showed high satisfaction among coaches attending certification presentations “ATAVUS HAS PROVEN ITSELF […]

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January 10, 2020
Customer Story: The Lakeside School

The Lakeside School's football program faced a crisis of declining participation, but Atavus helped address concerns on and off the field. Atavus Team, Jan. 10th 2020 Highlights Doubled player participation after implementing Atavus Tackle System Increased player and parent confidence Improved on-field performance with zero tackling related concussions “ATAVUS GIVES KIDS CONFIDENCE. WE ARE NOT […]

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July 20, 2019
Georgia Independent School Association Selects Atavus as Official and Exclusive Tackling Certification Provider

Association Helping Lead the Way Toward a Safer Game by Mandating All Football Coaches Successfully Certify on Atavus Tackling Techniques by August 1, 2020 John Gallagher, Jul. 30th 2019 Seattle, WA — July 30, 2019 — Atavus, the leader in football coach education and tackling assessment, announced today that they have been selected by the […]

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July 18, 2019
Atavus Kicks off Statewide Tackling Certification for Texas High School Coaches

Certification to begin in the first-of-its-kind statewide program presented by the Texas High School Coaches Association and the University Interscholastic League Atavus Team, Jul. 18th 2019 In a first-of-its-kind step towards increasing safety among high school football players, the University Interscholastic League (UIL), the Texas High School Coaches Association (THSCA) and Atavus are set to […]

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July 16, 2019
Introducing Atavus Edge

Atavus Edge launches, bringing techniques for more wins and increased player safety to coaches with easy online purchase John Gallagher, Jul. 16th 2019 When Atavus introduced our shoulder-led tackling technique three years ago, our goal was to help coaches prepare athletes to play a safer and more effective game of football. In the early days […]

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